This luxury online retailer had never run a paid ad before — every visitor came from direct or organic traffic alone. We built and launched their first-ever Meta Ads campaign, reaching over 11,000 people and generating a click-through rate well above typical ecommerce benchmarks.
Before this campaign, the brand's traffic came almost entirely from direct visits and a trickle of organic search — there was no paid acquisition channel, no audience data, and no record of what messaging, targeting, or offers would resonate with their ecommerce customers.
With no prior paid campaigns to draw on, every part of the funnel — audience, creative, offer and tracking — had to be built from a blank slate, on a modest test budget, with the pressure to prove ROI quickly.
Built the brand's first Meta Ads campaign — "US | Women | Summer Sale | Purchase" — structured and named for clear, purchase-focused optimization.
Defined and launched a US-based audience aligned to the brand's core customer profile, with no prior data to build from.
Positioned a summer sale offer designed to drive urgency and stand out in-feed, aimed squarely at conversion rather than just awareness.
Instrumented tracking from impression through to link click, landing page view and cart add, so every dollar spent could be measured.
All of this was delivered on a total spend of $590.52 — a cost per landing page view of just $0.71, from a standing start with zero historical campaign data.
Before this campaign, Paid Social didn't exist as an acquisition channel for this brand at all — the baseline quarter's traffic came entirely from Direct, Organic Search and Unassigned sources, with zero paid sessions recorded. By the close of this campaign, Paid Social had become a fully measurable, trackable channel in its own right.
| Channel | Total Users | New Users | Share of Traffic |
|---|---|---|---|
| Paid Social | 397 | 390 | 10.83% |
| Paid Other | 189 | 189 | 5.16% |
Figures reflect this ad campaign's direct contribution only. Note: the brand's Organic Social growth in this same period came from a separate, unpaid content effort and is not a result of this campaign.
A first campaign doesn't need a huge budget to prove itself — it needs the right structure, the right audience, and tracking tight enough to show exactly what's working.
From audience research and creative strategy to full-funnel tracking — we build paid social campaigns that prove their worth before you scale spend.
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